Ajamu James Ayinde, A.C.H., Ph.D.
Medical Hypnotherapist,
Master Mental Coach (c)

Sports Enhancement M.E.N.T.A.L. Games

M.E.N.T.A.L. GamesTM for Sports Enhancement 



M.E.N.T.A.L. Games (tm) stands for Mind Body Excellence Now Through Applied Linguistics.  It was developed on extensive sports psychology research, clinical experience, and Ajamu's own background in martial arts and dance.


Let Ajamu be your "Head Coach". Athletes from all backgrounds benefit from personalized mental training.


If you are looking for greater structure, skills and strategies to get more from body and mind, mental coaching may be for you. As your Mental Coach I will give you the support and encouragement that you need to reach your personal best.

Below Ajamu answers common questions about mental skill training:

Is a Mental Coach the same as an Athletic Coach?

A Mental Coach is somewhat different from a traditional athletic coach.  A Mental Coach does not teach you how to play your sport or supervise you during matches or conditioning drills.  Your Mental Coach is there to help you learn to manage your mind and emotions so that you perform your best in practice and competition.  A Mental Coach is there to inspire and challenge you to be your best.  Mental Coaches help you to keep your commitments, set goals and follow through.  This new bred of coach helps you to expand you vision of what you feel is possible for you professionally and personally. A Mental Coach uses positive reinforcement and believes in the inherent good and potential of each client.


How does Mental Coaching happen?
Coaching can take place in person and it can also work at a distance.  It is possible to speak on the phone at regular intervals and also to use email to stay connected anywhere in the world. Mental Coaches can help you to reframe failure and frustration into useful feedback that can then be used as a springboard to future successes.

What are the core skills of Mental Coaching?
• Relaxation
• Goal Setting
• Full Sensory Imaging
• Self-Talk
• Focus
• Motivation Strategies

What are the benefits of Mental Coaching?
• Identify interfering self-talk
• Remove self-imposed limits
• Bring harmony into your life
• Balance commitments of sports with the rest of life
• Maintain poise under pressure
• Restore your love of the game
• Get everything you can out of all you’ve got

Who are those who benefit?
• Those who need a little push to change their life for the better
• Those who have been thinking about doing something
• Those who need help sticking to a physical regimen or program
• Those who don’t have a traditional coach
• Those who might not seek traditional therapy when they encounter a problem in their game

How does Mental Coaching differ from regular coaching or personal training?
Traditional sports coaches usually have had years of experience playing at a high level in a given sport. His job is to teach game strategy and help you develop excellent technique.

Personal Trainers work one on one with you teaching you proper nutrition and exercise mechanics in order to help you achieve and maintain certain fitness goals.
Mental Coaches may or may not have personal experience in a given sport. He or she does have expertise in the realm of the subconscious mind, where ideas become reality. He or she helps you to identify your own inner blocks to sports success and turn them into “stepping stones”. Mental Coaches motivate, inspire and empower you to your personal best. They strike a balance between coach and trainer and work in collaboration with both. Most of all your Mental Coach has an unwavering belief in your potential to excel.

What makes the A.E.I. approach to Mental Coaching special?
My approach goes beyond traditional sports psychology and combines hypnosis, Neuro-Linguistic Programming-the art of modeling excellence, Zen, shamanism and other cross-cultural spiritual practices.

I work within the belief system of my clients and help them to get in touch with their Higher Power and call upon that force for support in reaching their fitness goals. I have assisted many athletic clients, performers, and dancers since 1996 to achieve their goals in sports and life. I have been a professional dancer since 1990 and a student of the martial arts since 1982.

A.E.I. Mental Coaching is transpersonal and cross-cultural. That means I embrace spirituality as an important component to athletic success and healing. It also means that I understand the needs and concerns of people of color.


Do you want to learn more about mental skills for peak sports performance? Become certified as a Mental Coach in our two day seminar.


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